How did you figure out what to do to make it interesting? . So, we did that. Do you have any f---ing idea how big that would be?" Id love to hear a professional ad writers feedback on my ad reading. Andrew: Did I say the AdWeek Copywriting Manual? Its the AdWeek Copywriting Handbook.. All components used in the Midex system are of aerospace quality and of such high reliability that they pass the military standard. We sold them for something like 10 years. ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. Joe: You mentioned I used to teach a seminar. Andrew: Right. Thank you ", "Thanks so much for your course - its full of great tips and is really helping me push myself that step further. There are a few exceptions. Is it a notetaking process? Im telling people if they want to hire developers, they can go to Toptal.
Joe: I spent 22 years improving the property and making it even more beautiful than it was back then. Well, last year, I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco. Well, as you know, here with me on Mixergy if youre listening to me, theyre going to give you a deep discount off of their price to encourage you to sign up and frankly because they want to know how many Mixergy people are signing up to figure out whether the ad here is effective for them. Let me talk about my second sponsor and then come back and ask you about what you did afterward. We were selling electronics. What differentiates one dating app from another? Andrew: Whats the address? This sucks the reader into the copy and they cant help but flow through the remaining ad. I have a lot of fun with these and I pass them out to people.
Joe Sugarman Finally he said, You know? That was the story about buying that property. Use short and choppy sentences to make advertisements easier to digest. Keep doing a lot of writing and youll get better and better at it, and thats what happened with your students. The first will help you hire your next great developer. You know this of course. Get the best of the best right now.
Joe Sugarman: Building a Legacy of Helping People Live Healthy That's a combined net worth with his wife, Mary Hart. Ive got the address and if you guys didnt write it down, just let us know and well add it to the comments. Its very, very helpful. You never knewdirect marketing is very counterintuitive. A co-owner of the Los Angeles Football Club has been charged with orchestrating a scheme to gain control over two investment advisory firms so he and a But I thought this would be a really good TV ad. Ill spend two or three weeks and make sure everything gets taken care of and go from there. Andrew: Makes sense. Ive got an idea. Is it some other process? I read the whole thing. Please enter your email address to continue. I had to bring in extra operators, everything to take orders. LAS VEGAS, March 25, 2022 /PRNewswire/ -- Successful entrepreneur, Joseph (Joe) Sugarman, best known to millions for his BluBlocker Sunglasses, passed away peacefully while surrounded by his family on March 18. He was 83. Instead, you see similar products that claim they will make the customer lose weight, get toned, and get a flat stomach in no time. You listen to it. You ask them, What do you take? We take all of the credit cards. I put it upside down, they walk away. I figured, We can kind of duplicate that. So weve been doing that. I was once asked to spend an hour talking about storytelling. It makes me feel like youre more honest, that youre giving me a balanced view of the product. Learn more, American Writers & Artists Institute You might irritate some grammar scholars, but customers wont mind. But it was that one success that I would write the ad for that would just explode my sales. All right. I used to read his book instead of hanging out with my friends when I was in school.. Ill help out just so I can learn from you, and ended up being there. Thats how we spread the word. So I went from selling electronics to all of a sudden my focus was totally not on BluBlocker sunglasses. I just became an expert in that particular area. Everybody thought I was nuts. He said, Joe, weve got to have you teach all of our marketing people direct marketing and what you did in your book. So they hired me. Joe is 80 now, and during his amazing life he racked up success after success in marketing and sales. Joe: Okay. I said, How do you convince them when you guys just got started? And he said, Well, one of the things I do is I go in and say, I actually dont know very much right now.
Forbes Publishes 34th Annual List Of Global Billionaires The ion generator was a big success. If you havent read his book The Adweek Copywriting Handbook, you need to get your hands on it now. Simply because theres no urgency. For example, Joseph Sugarman once wrote an ad for a smoke alarm speaking about how it was the nose of your house that smelled out trouble before it happened. Where are Joesugarman.net servers located in? In 1979, Sugarman was selected as the Direct Marketing Man of the Year in New York. You can see the name of Burt Sugarman in the credits for the shows that go back as far as the early 1970s. That was an interesting insight that I got. Why are you giving this away for free? Andrew: And how did you know thats why they bombed? "I'm getting such insane value out of this course. Andrew: I see it here. Joe: Yeah. Im looking for it online right now.
How legendary copywriter Joe Sugarman gets his creativity If somebody you dislike offers something thats too irresistible, its hard to say no. My purpose in life to leave a legacy of helping people live long and healthier lives and I sincerely believe we have the technology and the products to do that now, says Sugarman. His books include AdWeek Copywriting Manual, Triggers, The Seven Forces of All the workI created the brand, I created the desire. I said, Next time Im going to create my own brand name. That led, of course, to BluBlocker. I really learned a lot just by teaching what I knew. Ensure the order of your advertisement and copy has a logical sequence. You might not know this, but I am probably the biggest failure youll ever interview on your show, primarily because I have failed so many more times. But I think the first pocket calculator which led to other electronicwe were the first ones to introduce to the pocket calculator. Youd be perfect for that shoot. She said, Okay. It was helpful and it was one of those books that stuck with me and Im glad to have you on here. I look at the ads I wrote initially and its embarrassing. Im either in Maui or Im here in Las Vegas. Joseph Sugarman is a legendary copywriter and bestselling author. Now, it was illegal to take a credit card order over the phone. That was that people would tear out the ad from the magazine and then months later order the product. Joseph Sugarman. I am not interested now in a thermostat. Very good point. While customers will commonly justify a purchase with logic, its based on more primitive and deeper emotion. It was selling like crazy. He wanted to get a good sense of where his business was month to month. Joe: Well, first of all, the product came to me because the company was in trouble and they needed to liquidate it. Joe: I get great joy doing that. Joe: Whats interesting about successthis might be an interesting insightI have found that you can go along going in the direction you think you should be going and then all of a sudden something comes up and directs you 90 degrees in a different direction and thats where youre going to make your success.
Founder of BluBlocker Sunglasses, part-time Maui resident, Greed plays a big role. Joe: The one you love is going to win. What are you going to be when one of my audience members shows up at your place and says something similar? Ask anyone. So his ad needed to position the product as the best option on the market. Joe: One questionyou didnt spell out Toptal. You bought them for $250. Why do they care? The guy is living in a different country. Joe: Oh my goodness. (561) 278-5557 or (866) 879-2924, Copyright 2023 American Writers & Artists Institute, FREE TRAINING The Best Niche for New Writers, One Dollar to Try But This Ends TONIGHT, Today Only! His first book, Success Forces was published in 1980 by Contemporary Books and he has completed three marketing books based on what he taught at his exclusive seminars--Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick and Television Secrets for Marketing Success. As soon as they are shaking their head in disagreement or not understanding what youre saying, the sale is lost. Yes, there is logic, sequence, and similar aspects of advertising. The funny part about it was that we were making a nice profit on that as well. Andrew: That part I get. Look how BMW uses this strategy in an advertisement for its i8 model: Everything from the image to the headlines and copy makes it seem like a futuristic vehicle. He makes no outlandish promise about reliability and invites the reader to be the judge, showing implicit trust in their shrewd intelligence. I said, Okay. The funniest letter Ive ever received came from this woman who said, I read your ad in The Wall Street Journal or whatever it was and I just want you to know I could not stop reading it. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. Well, with this new infomercial, we were selling 300,000 pair in one month. Joe: Its listed as this is 50 years old. They say, Here are two developers. He talks to one, hes great.
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