which of the following is true of consumer magazines?

e. Automakers, Zest & Taste Corp. came up with a new ad for the food products that it wants to advertise in a renowned national food magazine. They are also known as bleed pages. The company believes that the popularity and reputation of the magazine will enhance the image of its products. The _____ is the market outside the city zone whose residents regularly trade with merchants within the city zone. B. B. printacular. Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. It must be published on a controlled-circulation basis. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. When Platinum Motors Inc. was preparing to introduce a new model, ads were run for several weeks that talked about the new car but never showed it. Velocity Inc. makes shoes for athletes. The computer manufacturer would do best to use a(n) _____ appeal to announce the breakthrough. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. It offers lower consumer receptivity and engagement. C. demographic-oriented newspaper. National You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. Chapter 5 Flashcards | Quizlet A. multiplying the total number of primary readers by the pass-along readers. Which of the following is a disadvantage of syndication? a. Raiment Inc. manufactures sewing machines. B. special-audience newspaper. A. is relatively less expensive than ink-jet imaging. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? D. creates overlapping subscription data. Lack of geographic selectivity B. E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? B. E. Agate line, When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? C. magazine supplements The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. chp 15 test 3 Flashcards | Chegg.com Which of the following statements about magazines as an advertising medium is true? C. Pass-along readers should be totally discounted in evaluating magazine readership. C. Cross-media running Verified questions. E. NNN rates. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. Which of the following is a disadvantage associated with advertising in magazines? E. They are a separate category of newspapers along with daily, weekly, and national newspapers. C. multisensory ad. a. D. freestanding inserts B. multiplying the total readership by the average pass-along readership number. B. their high absolute cost. E. total page ads. D. Limitations in pass-along readership They are generally considered unsuitable for national advertising due to their high cost. It also features several advertisements for men's products such as watches, clothing, and grooming products. Economics questions and answers. It uses column widths 2-1/16 inches wide. D. Guaranteed circulation A. Which of the following is true of consumer magazines? A. A. split-run True or False? NMen is likely to be an example of a: E. Special advertising. B. general advertising rates. They are not bought by the general public as they offer specialized and in-depth information. Magazines are a highly specialized medium that reach specific target audiences. D. They are considered inflexible during production. In order to reach this market, Velocity should use: A. demographic A. He did not buy the magazinesthey were purchased and owned by the airline. C. It is not as serious an issue for magazines as for radio or TV. Lead time c. bleed pages Chapter 9 Questions Flashcards | Chegg.com To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. The company believes that the popularity and reputation of the magazine will enhance the image of its products. E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. Circulation verification services are important to media planners because: D. Pass-along readers generally spend more time with a magazine and pick it up more often than primary in-home readers. B. Split running A. They are useful for reaching general consumers of services. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? Primary circulation C. preferred position Selective binding Newspapers and magazines are referred to as high-involvement media. E. Inability to offer specialized services. In the social consumer decision journey, which of the following objectives deals with marketers reacting to specific issues regarding the product or brand at a personal level? A. Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers. The marginal rate of substitution at point B and point A are equal because they are on the same budget line. Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. B. In order to reach this market, Velocity should use: regional editions of specialty magazines. E. total reader. According to Young's and Graham Wallas' versions of the stages in the creative process, which of the following is considered the first step? 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. E. sticker. Newspapers generally offer more _____ than any other medium except direct mail. A. The coarse paper stock used in printing most newspapers leads to: Pluto Inc. is planning to run an ad in a weekly newspaper. a. content B. retail trading zone. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. REQUIRED Semiannual interest is payable on June 30 and December 31 each year. e. gatefolds, .Print advertising space is generally sold on the basis of ________, such as full page, half page, and quarter page: A. Warm Weave is most likely to be using a(n) _____ scheduling method. It is typically considered to lack permanence. C. Tangential readership Magazines are a highly specialized medium that reach specific target audiences. business. They are useful for reaching general consumers of services. Low lead time As part of her preparation for developing a creative strategy, Tiffany reviews some studies conducted on the overall fitness and exercise market, as well as a report on the changing roles of women in society. They offer better reproductive quality than magazines. C. syndicated newspaper supplements. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. Chapter 10- Final Flashcards | Chegg.com B. According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Traditionally, newspaper advertising space for national advertisers has been sold according to the: Which of the following is true of standard advertising units system? C. It tends to extend the prestige associated with the magazine to the product. B. guaranteed circulation This type of advertising is known as _____ advertising. accounting. D. Industrial Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? Experts are tested by Chegg as specialists in their subject area. The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. C. Professional Tiffany is the creative director of an ad agency. D. bleed page Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. D. page manipulator. E. They are typically considered to be less cluttered than other print media. C. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. With reference to the types of readership, which of the following does this scenario illustrate? D. the higher degree of pass-along readership. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. The column inch A. Using multiple ads in the same issue: It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. O 0.5 of a hamburger per magazine. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: B. create high reproduction quality ads. B. Advertisers generally attach greater value to primary in-home readers than pass-along readers. E. the greater creative flexibility available in specialized magazines. A. D. It is used to market products but not services. D. flat rate A. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? D. they want to communicate customized information to magazine readers. Chapter 12 Evaluation of Print Media Multiple Choice Questions Which of the following statements is true about newspaper supplements? Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it: has the ability to reach large audiences in a relatively cost-efficient manner. E. planners receive advertising funding from various trade associations based on the number of magazines in circulation that were distributed. Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: D. result in horizontal promotional conflict among advertisers. d. Distribution. They are generally considered to have better reproductive quality than magazines. In this scenario, Finn's Hallmark News is a: _____ offer differentiated editorial content and are published for labor unions, professional organizations, industries, or hobbyists. C. the presence of extensive clutter. C. maximum coverage ad. Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. They offer several valuable specialized services to advertisers. Postal Act of 1879--lower postage rates 2. D. Permanence MKTG373 - Chapter 12 Flashcards | Quizlet \text{Total stockholders' equity:}&&\quad\text{Preceding year}&2,007\\ Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. E. low reproduction quality. A. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. B. B. C. trade magazines. Media buyers primarily evaluate magazines on the basis of: This is an example of _____ advertising. Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. C. Higher reach Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? C. High cost of reproduction D. It states that copies sold at greater than 50 percent of the value of its production cost cannot be counted as paid circulation. D. permanence D. Ink-jetting Solved 34. Which of the following is true of consumer - Chegg A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. C. Publication verification networks A clothing retailer would use an island ad to: break through the clutter typically found in newspapers. Buying ad space in regional editions of national magazines: Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? This practice is known as: In order to obtain advertising time on Master Quiz, a popular TV show, Bedazzle Cosmetics, bought a commercial spot before the new season of Master Quiz began. Which of the following statements is true of newspaper advertising?- Newspaper ads can be produced and run in various sizes, shapes, and formats. E. retail, Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. This scenario is an illustration of: Use the price data to reply to the following questions. They do not facilitate the use of unconventional sizes and formats such as stairsteps, bookends, U-shapes, island ads, spadea ads, and half-page spreads. C. demographic selectivity. C. Regional newspapers E. special category zone. C. Local radio Pluto Inc. is planning to run an ad in a weekly newspaper. National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Lack of prestige C. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. Which of the following is true of creative tactics in relation to advertising messages? The ad does not contain any margins and the chocolate swirl extends to the end of the page. When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using: Which of the following is true of the "50 percent rule"?
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