The folks over at RideApart.com a site for motorcycle enthusiasts, by motorcycle enthusiasts werent as impressed. Id like to see advertisers take a more aspirational approach. Yes, I know, these ads arent meant to be serious. In the ads, when Motaur is parked at a gasoline pump or somewhere else, he quite naturally elicits head scratching and gobsmackedstares from those he encounters. The Progressive commercial plays off of the close linkage between a biker and their machine, and the Motaur (played by Terrence Terrell) is literally fused to his, although in conversation with bikers he reveals that he sometimes wishes for legs with his machine components on top. The platform also creates awareness on the effects of bullying. YouTube, Deezer, Amazon Music, Tidal and Napster. He stands at a proud 63 which makes him the preferred height for modeling. He is the author of the bestselling childrens book Blacky and the critically acclaimed book The Shes. The Most Memorable Real-Life Dogs in Advertising. The current trend is to make the individual and the situation absurd. With Motaur's "true self-confidence," Charney explained, Progressive is "pushing back" at the conventional perception of motorcycle riders as long-haired, tattoo-spattered, pack-riding menaces. Like State Farm changed Jake. These images are shared by Digital Photographer, Jaap Vliegenthart on his Behance profile. There is something dour and offputting about the Motaur I mean, besides the fact that hes just plain creepy. Naaaah. When I write advertisements, I always do my best to make my audience feel smart. Motours are sexiest commercials on tv. how is the motaur commercial made - brijnaari.com And it's this way with ALL those motaur commercials; the guy is a total smart-ass douche . Copyright 2022 Advertising Week. Progressive Gives Flo A Vacation, Unveils 'Motaur' - MediaPost Now, take that imagery and apply it to the 21st century. Motaur is half man, half motorcycle, and unapologetically proud to be one with his bike. 7. The star is a half human, half motorcycle called a "motaur" similar to a centaur. I have many questions: Dr. Rick comes to the rescue, smartly satirizing a generational divide. BTS Los Angeles shoots all the behind the scenes for this brilliantly directed spot by Harold Einstein. By Ashley Fetters Maloy. The motaur in the gym being rude and killing everyone with carbon monoxide poisoning is my favorite.. Maybe huffing too much carbon monoxide is how these creatives got this ad idea in the first place. Wow. Progressive plans to do more with Motaur and Terrell, a recent Daytime Emmy nominee who will be playing LeBron James in the upcoming movie, All-Star Weekend. If you are, youll understand and ride with him. You never know Motaur might make a movie some day. We also get your email address to automatically create an account for you in our website. Good to know, Anonymous. It is simliar to the way that they made Gary Sinse's legs disappear in Forrest Gump. . Posted on . They all just blur together. Hire the Budweiser frogs, at least they were funny. When he "shush's" one guy, I would love the guy to shove him an say, 'did you just shush me?' and the other where he's hogging the treadmill and then tells the guy mentioning a time limit to, "tell it to the ride", I'd love the guy to ram a crowbar into one of his spokes and send him flying. Actor Bill Glass plays Dr. Rick, a therapist who helps young . Would never buy insurance from Progressive! Most well known for her role as 'Flo' in the Progressive television commercials, her real name is . I find the arrogance repugnant, in any case. He posted a link on one friends site to the irritating Liberty Mutual Jingle when replying to a 74 year old dingbat who looks like the Doofus Doug right down to the yellow shirt. Progressive's 'Motaur' ads are too clever by half The first positive thing I can say is the Progressive name appears on screen for almost half of the ads 30-second runtime. I would make bike lovers the heroes of these ads each spot a 30-second celebration of their community as they live and love and laugh on the road. Absudity without hilarity, like we have here, may get peoples attention, but in the end its just awkward. because its totally unbalanced, un-steerable, and un-ridable? Flo is better, but shes so overexposed. In continuing with the recent commercial theme of insurance companies showing black dudes singing along to '80s British New Wave while traveling through the desert, here's Progressive's Motaur.His song of choice, obviously, is Culture Club's "Karma Chameleon." A great choice by the wayit's one of the catchiest songs ever written. Learn how to create commercials that jump off the screen with the Biteable commercial maker. Casting is spot on for all Motaur commericals. Comfortable, reliable, and easy to use, a TRUE commercial treadmill will always serve you well. The joy in watching Progressives Motaur commercials is how the character so deftly turns the tables on the often-stunned passerbys. (adsbygoogle = window.adsbygoogle || []).push({}); I think the folks at agency Arnold Worldwide started with a decent enough idea: that people who love motorcycles are passionate about the ride. He always had an attraction towards entertainment and he would provide it for anyone who would care to see or listen. They'll understand that we get them because we've put a campaign out there that isn't the typical motorcycle campaign you see on the air, of a rider driving through the mountains. V-V. Fair question, SweetDoug. I really want to know. Its a mystical translation of the relationship that motorcyclists have with their bikes., Im sure Im not alone when I look at these ads and say: this is, Advertisements are getting more and more absurd by design, and absurdity alone isnt going to make a successful ad campaign. . Tom Ayers comedian. Nowhere in these ads does Progressive give consumers a reason to choose its motorcycle insurance over any other. Actors name PLEASE questioning Motaur about legs on top. YouTube, here I come! Yeah, Marion, I think Anonymous is right. Sad, sorry, disgusting, and depressing. What about this ad seems racist to you? https://btslosa. Wanna be for halloween lol. as in real bikers. He would have preferred a motorcycle insurance ad to feature real bikers at a real event OK, like Sturgis, SD, where he hailed from just sayin . As if a half man, half motorcycle isn't dumb enough, this dude is the epitome of a self-righteous, egotistical, know-it-all black dude with a chip on his shoulder and pushes it over the top. The Bureau of Transportation Statistics and other sites with demographic breakdowns of motorcycle riders happily provide information about age, gender, education, marital status, household income, employment status . To these road warriors, riding is more than a hobby its essential to who they are. Associate Creative Director: Rafael Beretta, Agency Marketing Director: Jordan Colleran, Executive Print Producer: Vicki Shaughnessy, Production Designer/ Rigging Coordinator: Patrick Lumb, 2022 Yamaha TMax 560 features, specifications and price, The Longjia XDV 300i 2022 with Aprilia engine could be a big hit, 2021 Ducati Multistrada V4 prototype spied for the first time, Fekon Motorcycle brings the new Venture 150 Scooter to the Philippines. In a May 2019 story, Absurd Motorcycle-Human Hybrid Isnt Even Funny, author Kate Murphy says of Progressive and Motaur, Theyre trying, but maybe a little too hard. The article is an honest and unvarnished perspective from someone who is very much in tune with the rider community at large. I still cant look at the character without imagining mayhem. Maybe I'm thinking too much about motaur anatomy, but the end of this one is so uncomfortably sexual to me. The song can also be bought on Amazon, Google Play and iTunes. They agree with me that the look of him appear to be an amputee. And people look at them differently just as they look at the Motaur differently." It was in a prequel published by Dark Horse about a year or two before Marvel/Disney bought the licensing rights fro George Lucas. Thanks! Gloria, all insurance commercials are silly nowadays, and they try to outdo each other, havent you seen? He used words like elevated. We nodded and went along for the ride. His entire being seemingly derives from Greek mythological narratives. There are few bigger mistakes an advertiser can make than making its target audience look like assholes. Its not a white guy in the gym commercials. The Mill joined forces with Arnold Worldwide and Director Harold Einstein of Dummy to bring the mythical Motaur to fruition, in Progressive Insurance's latest campaign. Stay tuned! What did motaur say on the treadmill it isnt clear. Diet Dr. Pepper. Below: YouTube viewer comments on the Motaur: Do You Mind ad. A Very Bad Actor in a Very Good Liberty Mutual Commercial - the DataLounge Refreshing to see an effective masterful presentation with minimal words. Half-man half-motorcycle, The Mill's team crafted the Motaur by collaborating . His comfort in his own skin/metal was a big part of it. With rain pouring down outside, Motaur has taken to his gym's treadmill to burn off some steam. This article lists some of the 10 facts you probably didnt know about the actor. We shot National Commercial Campaigns, Network Promos, Industrials, Music Videos and Reality Pitch Shows. However, I dont think you have, or should have, a litiigeous occasion with Motour. As mentioned earlier, Terrell has always had a thing for entertainment. Not to mention youre the man and his sleazy response. Is LeBron James in the Progressive commercial? I talk with the Amputee Coalition about the Motaur man. Motaur is half man, half motorcycle. What possible grounds does anyone think the Amputee Coalition whoever the *freak* they are may have to file suit? Its all about our creations being funny, awesome and cool!!11! Providing BTS Videos, Time Lapse, Stills and on set Interviews. For those who unapologetically prefer to keep two legs and four wheels separate, get Amica. I know you like these ads, Capn, but every time I see one I feel like I took a hit to the head without wearing a helmet.