We've received your submission. Still not convinced it belongs in a TV commercial, though. The 1-minute spot sees our cartoon hairoine perched on a bathtub soap dish, belting out the woes of life as the bodys most maligned cuticle. Exactly right. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Our Story. Oh, yeah. They have gone too far. Thanks, Dixie. . Its absolutely creative and well produced. It gently exfoliates to remove dead skin and wash away sebum, dirt, and oils on the skins surface that can lead to trapped or ingrown hairs. Shave Plan. Thanks for contacting us. And if youd like to make sure your voice is heard, let Gillette know what you think on its Facebook and Twitter pages. What must little kids be thinking when they see these types of commercials? Email:ntarko@hellommc.com, Gillette Venus Drops an Encore to Its Viral Pube Song, Partnering with Princess Nokia to Inspire You to #SayPubic, Internet Explorer presents a security risk. Venus's pubic hair and skin regimen pack is designed to help protect pubic skin from shave irritation during your shave and provide soothing moisture to help reduce ITCH after you shave. Take the bush off. We dont need to see it. Despite the controversy, a survey conducted by Gillettes ad agency indicates that women are overall supportive of open discussion on health issues unique to women: Of the 250 respondents, more than half agreed that society has dictated womens grooming, and 56% hope for more realistic depictions of women in advertising and media, according to Fast Companys report. "Finally, pubic hair and skin is [sic] getting the attention it deserves," says Gillette. The ad is beyond vile and degrading. I agree with you, Ct, and so do many others. Product Features. Its wrong for anyone to force anything into our homes. Just want to see a show of hands how many of you saw that ad while watching Fox News? M A C Cosmetics Glamorizes LGBTQ Lifestyle, Church at a Crossroads: Competing Worldviews, How Progressive Christians Misuse the Bible. No one needs to have their private business displayed on tv. I agree. Boom. Shaving isnt sexy. Trash pandas like you are the problem with the world today. So disappointed! London-based journalist, Flora Gill, called for entry-level porn for children? I will never again purchase anything this company sells. (Not that I think there *is* an appropriate place for this ad.). Im no prude, but honestly, its a bit much. Those things are subjective. It cheapens women, treating them like a piece of meat. Funny that kids come out of vaginas then you shield them from this fact and act like a womans body is gross and offending. A point that I thought Id made clear in my article. Shop Now Starter Kit for only $7 Get started with our most popular 5-blade razor and handle color. BOSTON--(BUSINESS WIRE)--Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic, to describe their bodies, but only 18% of women are actually using these types of terms. No one needs to see this commercial of woman shaving pubes, going too fartake the commercial off the air! How to Remove or Trim Pubic Hair - Venus Personally, I think they should place these ads in magazines or online. No. This ad isnt merely suggestive, its explicit in its visuals and overt mention of pubic hair. ), or that the models here are intended to titillate men any more than the edgy hipster in the Gillette ad. The copywriters for the ad are young millenials who have no sense of morals and boundaries. Gillette TV Spot, 'Proudly Making Quality Razor Blades More Affordable', Philips Norelco OneBlade TV Spot, 'Finally' Song by The Isley Brothers, Gillette Proshield Chill TV Spot, 'Shields and Cools as You Shave', Schick Hydro Silk TrimStyle TV Spot, 'By the Pool', MicroTouch Solo TV Spot, 'Full Body Control', Venus For Pubic Hair & Skin TV Spot, 'Thin Skin: Prep, Protect and Maintain', Venus Pubic Hair and Skin Razor TV Spot, 'Piel delicada' [Spanish], This site uses cookies to provide you with a great user experience. Everyone knows what a razor is for. The centerpiece of the campaign from Grey is an animated film starring a singing pubic hair. Then you missed my point, Anonymous. If Im a parent, Id like the opportunity to broach the subject of pubic hair (and everything else that leads to) with my children before Gillette and its edgy commercials start the conversation for me. Menstrual pads? Please understand, this blog receives a fair number of drive-by shitposts from people who dont want to leave their names, and I mistook your comment for one of those. Venus + Sustainability. If you want to make a difference, Anonymous, let your voice be heard. I know how a razor works. I went looking for a way to let Gillette know its gross and inappropriate. This is three generations of family caught in the crossfire of Gillettes very public pubic-hair pruning a man, one of his teenage daughters, and his grandson. I dont want to see anyone shaving pubes ever. Thanks. This year, the hair returns, accompanied by rapper Princess Nokia for a new tune thats more pop than Broadway. Its a fine commercial if shown only to tattooed hipsters like the model in the ad, but a crass overreach to everyone else, particularly those watching TV with children and grandchildren. Not even the relative higher profile heartburn and diarrhea.pubic hair. Why not just remove the panties and show us the goods? Whats with the swearing? MyAnhNghiem Thanks for the laugh, Fed Up. A couple of statements within the ad are extremely crude: Is the word pubic blasphemy? and Hope can be found for your pubic mound. The ad concludes with its campaign hashtag, #SayPubic.Another #SayPubic campaign advertisement is A Song for Pubes, which features a cartoon pubic hair character singing and dancing while discussing pubic hair. . The packaging too, features the words "pubic hair." Venus For Pubic Hair & Skin Razor - Gillette | Ulta Beauty With the expansion of the collection, the brands #MySkinMyWay commitment continues, celebrating all women and all skin, helping them feel comfortable in their skin by providing solutions to care for their grooming needs, whatever their preferences may be. it sounds like you are a part of the problem in our misogynist society. NO FEMALE WANTS A CLOSEUP OF ANOTHER WOMANS WHOO-HA! We will NEVER PURCHASE anything from this company again!!! Optimize TV Ad Spend With Q1 2023 Insights. You saw this commercial several times with your mother? Let's talk about forced diversity in TV commercials, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Jeremy's Razors commercial takes on 'woke' Harry's and Gillette. When it fires, anything near the target is caught in the spray. Bob Garfield. Worse, this ad has incensed Gillette buyers of both sexes who swear theyll stop buying the brand altogether. Then you will know truth and then you wont be tossed about with this world that so desperately seeks to destroy the things that are lovely, true, and pure. Odd that everyone is so offended by a woman wearing more clothes than someone on a beach pretending to shave her bikini area. touch my friend If you dont know what a razor is used for.. well then youre too young. Gillette Venus had conducted a female consumer survey about the use of anatomical terms such as "pubic." It found that nearly half of them believed it feels more accurate to use such terms. If your looking for firm foundation of truth and want to have Hope, then look towards Jesus. The Creativity newsletter is editorially curated to spotlight the work thats hitting the markor missing it altogether. Thats precisely the sort of attitude thats gotten us into this mess were in now, where grade-school teachers are educating young children about gender identities, talking to them about their sex lives, and encouraging them to make choices theyre in no way prepared to make. Wow, just saw this disgusting commercial for the first time! I wish for you a path towards resolving your anger. Excellent review. Yes, its okay! Shot gunning on linear TV, no. I cant imagine this ad will generate more sales than people vowing to no longer purchase products from this company. Gillette Venus Intimate Grooming Razors for Women, 1 Venus Razor Bikini Personally Im fed up! And maybe thats why you all are having such histrionics. Its her thigh. 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Its OK. Procter & Gamble's Gillette Venus rolled out this piece to further de-stigmatize the care of pubic hair. Its ok to say our name But the uproar over this Gillette ad is different. Anyone expecting TV ads to empower them is waiting for a bus thats never coming anyway, but at least major corporations can squeeze a couple bucks out of em, amirite? You may unsubscribe at any time. But the little hair finds joy in meeting and singing with hairs of every length, age and hue as she spreads the message of pubic pride across an animated beach city. Sounds like smart advice to me, Rebecca! Email:nghiem.m@pg.com, Marina Maher Communications The idea that Schick is sexy, with a hyper-sexualized commercial to fondly remember, might convince a guy to try Schick, and maybe while hes there, get one of those sexy razors to see if shes game (roll the brown chicken, brown cow soundtrack). Thank you for your thoughtful wisdom in this reply. And then it shows, quickly and from awkward angles, her shave her inner thigh. Specifically designed to work with thick hair More than half, 56%, said they wished there were more accurate imagery and descriptions in media of women grooming in the pubic region. Oh whats a curl to do Television is a mass medium, and advertisers have a responsibility to ensure that their work is appropriate for all audiences to whom it is shown. Free Shipping at $35. Sometimes I scream that they should have a comparable ad with men shaving their huevos but I dont want to see that either. To paraphrase a line from Jack Nicholsons character in the film As Good As It Gets: People like you can shave my crotch., Agree with you wholeheartedly my grandson looked at me like what the heck??? The ad is not overly sexualized. Gillette Venus (GV) has launched an ongoing series of new musical commercials about shaving pubic hair in the name of normalizing it. Princess Nokia joins the hair, animated as a human, and raps: If its shaved,its waxed or full of hair, So away with that and lets make some noise. You have more power than you think. And if Im a parent of a young kid, the last thing I need is for advertisers to come into my home, uninvited, and start conversations for us about pubic anything. Stunning and brave, lol. Bad for Gilette saying women need to shave at all! TV spots simply appear, and in exchange for viewer indulgence advertisers owe a measure of restraint and respect for the sensitivities of everyone in the room. Advertisers, this is not OK. And here is why.#advertising #ads #brands #commercials @Gillette @GilletteVenus https://t.co/oU2BTMBLZo, The Cranky Creative Blog (@Cranky_Creative) July 22, 2021. The Drum | Ad Of The Day: Gillette Venus Enlists A Singing Pube To Now, the brand continues their #SayPubic campaign with an encore featuring special guest and female rapper Princess Nokia. President Biden: Let boys play on girls teamsor else! Click here for daily electronic delivery of The Stand's Daily Digest - the day's top blogs from AFA. Gillette Venus Intimate Grooming Razors for Women, 1 Venus Razor Bikini Trimmer, 2 Razor Blade Refills, Pink Visit the Gillette Venus Store 16,622 ratings | 58 answered questions Style: Handle + 2 Refills See more About this item Don't settle for shave bumps and ingrowns. If you agree these commercials are inappropriate, please sign our petition urging Gillette Venus to pull its "#SayPubic ads immediately. Thats a good point, Rebecca. Care to elaborate? Holy shit. Its quite shocking, especially around children. Yes it can. Men are sick. For that reason, Im excited to be working with Venus to advance this important message that gets more women comfortable talking about their bodies.. I saw it on NatGeo. However, we know that a year later there is still more work that needs to be done. Some hairs should remain private. And then theres the big twist: it was a contest! SAY PUBIC!Now, 'You can do you!' But I dont think men are entirely to blame. Come off it, twitmeyer. Venus x Animal Crossing. 2-in-1 Cleanser + Shave Gel's translucent formula lets you see what you're doing. Commercial is totally inappropriate and we do not need to see this, some things are meant to be private and this is one of them. So vote with your dollars, and let your voice be heard on social media. Its ok to not have all our private feminine details aired. Are you a print subscriber? Includes 2 cartridge refills. I would argue that *no one* needs to see this, Esther. I had to watch it twice to even guess at what people found so pearl-clutchingly offensive. The ideas of respecting sensitivities and curtailing coarseness are priorities of advertisers less and lessto our collective detriment. Privacy? We were thrilled to see so many people taking inspiration from The Pube Song last year and feeling empowered to use anatomical terms to describe their bodies, Dana Malcolm, Senior Brand Director, says. Not appropriate at all. As famed former ad critic Bob Garfield pointed out in his book, And Now a Few Words from Me : . The thing a lot of advertisers dont get (or maybe they do) is that advertising doesnt just reflect society it also influences it. Venus Skin Smoothing Exfoliant can be used on or in between hair removal days to smooth your skin and help protect against nicks and cuts. Im not even going to discuss whether I like this ad or if I think its effective. The 60-second music video finds the animated curly lamenting, You can find tutorials for the masses for doing brows and curling lashes, but influencers wont mention me. Gillette appears to be going down a similar path. Gillette's new Venus advert stars a singing pubic hair | indy100 Women would rather read about it in a womens magazine than see it broadcast it on TV for every man, woman and child. Its patented Irritation Defense Bar
Check out #ThePubeSong and lets normalize the conversation because its okay to #SayPubic. These inappropriate commercials are airing during prime time when children are likely watching television, so family viewing time is not safe. ;-) Because pubic is not a dirty word, and your pubic hair and skin deserve its own care, the brand said in a statement. Gillette Venus had conducted a female consumer survey about the use of anatomical terms such as pubic. It found that nearly half of thembelieved it feels more accurate to use such terms yet only 18% are actually using them. Im guessing women will have to figure it out for themselves. Shame on them for putting that garbage on tv. The commercial objectifies and heavily-sexualizes women to sell a product that removes hair.